Digital Marketing Specialist
Explore how digital marketing specialists plan, create and evaluate communication across online channels.
Roles vary across organisations and change over time. Use this profile to identify questions, then investigate current role and course information.
What does this career involve?
Common kinds of work to investigate when learning about this area.
Work you might explore
- Understanding an audience and defining communication goals
- Planning content, campaigns and channel choices
- Reviewing performance data and running small experiments
- Coordinating creative, commercial and technical work
What skills can help?
- Audience research
- Content planning
- Analytics
- Clear writing
Courses to explore
These are possible learning routes, not fixed requirements. Course content and entry conditions vary.
Projects students can try
Small projects can help you test your interest and practise the work behind this career.
Audit the accessibility of social content
Build a simple content-performance dashboard
Related careers
Compare neighboring roles to see how their work, skills and learning routes differ.
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Discover several areas worth exploring
The BYC quiz connects your interests with multiple career areas, so you can compare possibilities without treating one result as a final answer.