Creative & Communication

Content Strategist

Explore how content strategists organise information so people can find, understand and act on it.

Roles vary across organisations and change over time. Use this profile to identify questions, then investigate current role and course information.

What does this career involve?

Common kinds of work to investigate when learning about this area.

Work you might explore

  • Researching audience questions and content needs
  • Planning information structure, formats and editorial standards
  • Writing, editing and coordinating content
  • Reviewing accessibility, usefulness and performance

What skills can help?

  • Writing and editing
  • Information organisation
  • Audience research
  • Content measurement

Courses to explore

These are possible learning routes, not fixed requirements. Course content and entry conditions vary.

Projects students can try

Small projects can help you test your interest and practise the work behind this career.

PROJECT 01

Rewrite a complex guide for a student audience

PROJECT 02

Create a content map for a small website

PROJECT 03

Test whether users can find key information

Related careers

Compare neighboring roles to see how their work, skills and learning routes differ.

Reflect before you narrow down

Discover several areas worth exploring

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