Content Strategist
Explore how content strategists organise information so people can find, understand and act on it.
Roles vary across organisations and change over time. Use this profile to identify questions, then investigate current role and course information.
What does this career involve?
Common kinds of work to investigate when learning about this area.
Work you might explore
- Researching audience questions and content needs
- Planning information structure, formats and editorial standards
- Writing, editing and coordinating content
- Reviewing accessibility, usefulness and performance
What skills can help?
- Writing and editing
- Information organisation
- Audience research
- Content measurement
Courses to explore
These are possible learning routes, not fixed requirements. Course content and entry conditions vary.
Projects students can try
Small projects can help you test your interest and practise the work behind this career.
Create a content map for a small website
Test whether users can find key information
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Compare neighboring roles to see how their work, skills and learning routes differ.
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Discover several areas worth exploring
The BYC quiz connects your interests with multiple career areas, so you can compare possibilities without treating one result as a final answer.