BBA
Bachelor of Business Administration
BBA introduces how organisations, markets and teams operate. Students can explore management, marketing, finance, operations and entrepreneurship through applied business problems.
This course guide is exploratory. Subject combinations and course structures vary, so compare current information from institutions.
Course overview
A starting point for understanding the learning direction.
BBA introduces how organisations, markets and teams operate. Students can explore management, marketing, finance, operations and entrepreneurship through applied business problems.
What students typically study
- Management and organisational behaviour
- Marketing and customer understanding
- Finance and business economics
- Operations, strategy and entrepreneurship
Skills to explore
- Decision-making
- Presentation
- Teamwork
- Market research
- Project planning
Possible career areas
- Business operations
- Marketing
- Product and project coordination
- Entrepreneurship
- People and organisation roles
Possible higher-study pathways
- MBA
- Management specialisations
- Marketing or finance study
- Entrepreneurship programs
Example projects students can build
Small projects can help you test which parts of the subject hold your interest.
A small venture concept
An operations improvement plan
A campaign proposal
Related careers
Open an area to explore its interests, skills and possible routes.
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Choose your next exploration step
Put courses side by side or use the quiz to discover several career areas worth investigating.